23 - 26 November 2020

Dear [your Manager's name],

The Big 5, the largest event for the construction industry serving the Middle East, Asia and Africa, is just around the corner. And I believe it’s essential that I attend, not only for my own development, but for the success of our company.

The Big 5 is truly the global hub for the construction industry, drawing senior decision makers and buyers from the public and private sectors, as well as buyers and influencers working on major projects in the region. Businesses like [insert key exhibitors] and more are already signed up. For reference, I encourage you to take a look at the latest list of exhibitors and sponsors – it’s extensive.

The opportunity to meet with these business leaders and budget holders is invaluable. And this year, The Big 5 is enhancing their online planner that will make it easier for me to schedule numerous meetings in advance.

The agenda on offer will allow me to bring back practical insights that will help us futureproof our business. From [insert key topics here], the agenda covers the most critical themes and topics for the construction sector. I’ll get access to practical case-studies, stories of successes and failures and workshops that will provide me with insights into the latest developments in the industry and I will learn about the most innovative products and technologies available on the market, which will help me grow our business.

You can see the agenda here and here are the top 3 sessions I want to attend:

  • [Insert session name and details here]
  • [Insert session name and details here]
  • [Insert session name and details here]

By registering online (www.thebig5.ae/register), I will get free access to the event, including the workshops and educational sessions, as well as to the six co-located shows that take place at the same time.

Perhaps the most important point is that The Big 5 will give me the opportunity to make the business connections, generate the leads and gain the knowledge we need to stay ahead of the competition in our rapidly changing industry.

Which is why it’s crucial that I attend this year.


[Your Name]
[Your Title]