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Recognising sustainable development, technological, and digital achievements in the construction industry.

Mariam Farag

CEO & Co-Founder | Humanizing Brands

Mariam Farag is the Co-Founder & CEO of Humanizing Brands, Head of Corporate Sustainability & Social Impact at MBC Group, spearheading the network’s corporate responsibility vision and brand reputation strategy. An award-winning advocate, public speaker and advisor for youth development, sustainable brands and diversity & inclusion, she has more 20 years of experience in sustainable development, humanitarian relief, media, corporate and social change in the MENA region and globally.

In 2017, Mariam was awarded the C3 US-Arab Business & Healthcare Summit “Humanitarian of the Year” by the international organization, during the United Nations General Assembly Week in New York. The following year, she received the “Mother of Community Support” award at The Middle East Women Entrepreneurs Forum in Dubai. She is also listed as one of the 25 most innovative female game-changers in the Middle East by The Tempest.

During her seven-year career at MBC, Mariam has successfully established and overseen the development of the network’s social impact & communication arm, MBC Hope into an award-winning global sustainable initiative. The enterprise focuses on four core areas; entrepreneurship and startups; capacity building and talent development; edutainment & storytelling. MBC Hope is currently used as a case study on the University of Southern California’s MBA program alongside other global media conglomerates such as WB, Disney, CNN and BBC. Under Mariam’s leadership, MBC has created strategic partnerships with various regional & international organizations and brands positioning MBC Hope as a major global player in events such as UNGA in New York and Peace Week in Geneva.

Other key achievements include the launch of Basmet Amal, a Ramadan storytelling program, which has raised US$7.8 million in donations over the last five years, and the first Facebook ‘live’ from a refugee camp in Lebanon generating more than one million views and US$250,000 in donations in four hours. Recently, Mariam took on a new project developing young talents in the film making industry in the MENA region. MBC Edutain aims to prepare young film makers in four disciplines acting, directing, script writing and producing to lead the new dawn of young film makers from local to global.

Mariam is a regular public speaker on humanizing brands, storytelling in business, youth engagement and effective communications, speaking at a number of international forums including Women in Leadership Economic Forum, Youth Peace Dialogue with Generations for Peace at the United Nations General Assembly (UNGA) New York & Geneva and Business for Peace by UN Global Compact. She is an advisor to a number of leading notable bodies, including the GCC Philanthropy Council, INJAZ Al- Arab Regional Board, UNICEF Leadership Circle GCC, UAE Advisory Board of Education for Employment (EFE), and Media & Communication Global Steering Committee of Education for Employment (EFE).

Prior to her appointment at MBC, Mariam was Director of Partnerships at The American University of Sharjah (2011-2013) and Head of Partnerships & CSR at Community Development Authority Dubai Government (2008 – 2011). Mariam started her career at the National Council for Women in Egypt, before she moved on to her international career with the UNDP, UNHCR and Weber Shandwick (PR) global communications.

Mariam is a global citizen, having worked and lived in Cyprus, Paris, Morocco, United States, London and Dubai. Mariam received her B.A in Political Science, specializing in International Relations from The American University in Cairo (AUC) and completed her M.A in International Relations and Political Theory from University of Westminster, UK. She is a native Arabic and English speaker, and a mother to two young boys she hopes to inspire to lead future change.



Sponsorship Enquiries

Farha Arif

Awards Enquiries

Udita Mehta

A detailed set of enhanced health and safety measures to ensure the successful integration of exhibitions and events post-COVID-19.

Note: Admission is free for trade and industry professionals. Visitors under age 18 will not be permitted.