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Shape the future of
The construction industry


Case study: How TENDERD closed machine rental deals worth in excess of
USD 30,000 at Start-up City


TENDERD is a heavy equipment rental marketplace for Middle East and North Africa. Their platform enables contractors to track productivity of their rented equipment, while equipment owners benefit from TENDERD massive reach to maximise their equipment rental yield.

Launched in 2018, TENDERD raised the biggest seed round in the MENA region at US$5.8M at that time. It counts on Google and Y-Combinator as partners, and works with hundreds of reputable clients.


The objective

TENDERD wanted to introduce their TENDERD Track Software, and get more leads for their machinery rental business.


The challenge

As a start-up, TENDERD found it challenging to find the right platform to build their brand name and to get exposure to the construction industry.


The Big 5 solution

By exhibiting at Start-up City at The Big 5, TENDERD was able to meet the right people, including numerous Managing Directors, General Managers and CEOs, with whom they formed beneficial relationships. In addition, by talking to industry players who attended the event, they gained important insights into the construction sector, which will help them drive their business strategy.

The results

As a direct result of exhibiting at Start-up City at The Big 5, TENDERD closed machine rental deals worth in excess of USD 30,000

Winning the Start-up City Pitch competition gave the TENDERD brand enormous recognition and a marketing exposure worth USD 20,000

Thanks to an increased market knowledge, TENDERD was able to adapt its technology and services to the needs of their target industry


Winning the Start-up City Pitch Competition gave us validation that our technological solutions will help shape the construction industry in time to come. In addition, throughout the four days of exhibiting at The Big 5 we met many potential clients and partners.

Chong Siong
Start-up City offers solutions to your challenges

Do you need to validate your product? Are you looking for leads? Would you like to meet investors? Whatever challenges you are facing as a Contech or a Proptech startup, exhibiting at Start-up City brings you the solution.

Supporting Partners

Ecosystem Partners

12 - 15 SEPTEMBER 2021


Sunday, 12 September
11:00 - 18:00

Monday, 13 September
10:00 - 18:00

Tuesday, 14 September
10:00 - 18:00

Wednesday, 15 September
10:00 - 17:00


Sales Enquiries
Maria Kyriazi
Special Events Executive

Marketing Enquiries
Vanisha Pereira
Marketing Executive

Note: Admission is free for trade and industry professionals. Visitors under age 18 will not be permitted.