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Shape the future of
The construction industry


Your innovation in the spotlight

Start-up City is the innovation platform where the startup ecosystem and the construction industry come together. Contech and Proptech start-ups are in the spotlight in front of 67,000+ construction professionals. You will get the opportunity to engage with the actors of the most exciting construction industry region in the world and take advantage of the 40+ years traction The Big 5 has to offer.

Top reasons to exhibit

Start-up City - Validate product

Validate your
product in the market

Start-up City - Boost brand

Boost your
brand awareness

Start-up City - Build relationships

Build lasting
business relationships

Start-up City - Network

Network with industry
stakeholders & investors

Start-up City - Curate knowledge

Learn through our
curated knowledge offering

Start-up City - Generate leads

qualified leads


  • A cost-effective, fully equipped exhibiting space to build your pipeline
  • Pre-event opportunity to network with visitors and plan & schedule meetings
  • Online listing and marketing support by a team of experts to attract the attention of the construction industry
  • One-on-one mentoring sessions with our partners
  • Entry for the pitch competition to benchmark your worth in front of a prestigious panel
  • Exclusive opportunities provided by our partners

Who will you meet

  • Manufacturer - 18%
  • Agent / Distributor- 18%
  • Contractor- 14%
  • Engineering Firm - 7%
  • Consultancy- 6%
  • Architectural & Design Firm- 6%
  • Trade Association- 5%
  • Real Estate Developer- 3%
  • Project Management Firm - 3%
  • Other - 21%


How TENDERD closed deals over USD 30,000
at Start-up City

TENDERD exhibited at The Big 5’s Start-up City in November 2019 in order to get exposure and gain market knowledge. Not only did they close machine rental deals worth USD 30,000, they also won the Start-up City Pitch Competition and a prize of the value of USD 25,000.


The Big 5 Start-up City was the big step for us to promote our work abroad and gives the opportunity to grow exponentially in those markets.

George Foroglou
CEO Embneusys

Start-up City at The Big 5 is a very powerful environment that enables us to develop new relationships. People who visited our stand are keen to discover new technologies and we were excited to demo our new product to them and let them try it out.

Paul Peretie
CEO Adok Sas

Winning the Start-up City Pitch Competition gave us validation that our technological solutions will help shape the construction industry in time to come. In addition, throughout the four days of exhibiting at The Big 5 we met many potential clients and partners.

Chong Siong

If you are a start-up looking for exposure or to test the Middle Eastern markets, you should definitely consider The Big 5 Start-up City. We met high quality customers from across the region and we had an overall great experience with many follow ups.

Lawrence Rankin

Sponsorship opportunities

Become a sponsor of Start-up City to enhance your brand recognition among a community of innovators, entrepreneurs, investors and decision makers.

Increase your
brand visibility

Expose your brand to 67,000+ construction professionals visiting The Big 5 and looking for innovation.


Position your company as the driver of disruption which is the undisputable future of the industry.


Align with the government's vision

Demonstrate support for the government’s agenda that focuses on innovation and entrepreneurship.


Tap into a new
data pool

Address a new audience of potential partners and clients with innovative minds and fresh ideas.



Start-up City Talks

Start-up City, in association with Startupbootcamp, are proud to present a series of talks with key stakeholders who are shaping the startup ecosystem in the Middle East, Africa, and South Asia region.

Watch the series to gain invaluable insights into the opportunities for local and international startups and entrepreneurs to access the region, learn why Dubai serves as a sandbox for innovation, and get inspired to use our platform as your launchpad for global success.

Download the brochure today to find out how Start-up City can help you reach your commercial goals

Nothing is more powerful than face-to-face business, even in a world of social media and online marketing, nothing beats forging connections and leads than in person. That's why Start-up City prides itself on providing you with the fastest and most cost-effective platform to meet with buyers directly and expand your brand into the country and beyond.

Supporting Partners

Ecosystem Partners

12 - 15 SEPTEMBER 2021


Sunday, 12 September
11:00 - 18:00

Monday, 13 September
10:00 - 18:00

Tuesday, 14 September
10:00 - 18:00

Wednesday, 15 September
10:00 - 17:00


Sales Enquiries
Maria Kyriazi
Special Events Executive

Sponsorship Enquiries
Farha Arif
Sponsorship Manager

Marketing Enquiries
Vanisha Pereira
Marketing Executive

Note: Admission is free for trade and industry professionals. Visitors under age 18 will not be permitted.