28 Nov 2018 | 16:40 - 17:00 | Keynote: Building an Exceptional Expo with SMEs
Manal AlBayat is Senior Vice President of Content and Programming at Expo 2020 Dubai. She is responsible for the Visitor Experience, which includes developing the inspiring content and rich programme of events and activations that will be enjoyed by 25 million visitors.
Manal’s other areas of responsibility include overseeing outreach programmes and collaborative platforms for local, regional and international businesses that help integrate them into the Expo 2020 value chain and drive SME internationalisation and business connectivity for long-term growth. She is also responsible for the milestone events that will take place on the journey to 2020 and the protocol services extended to visiting dignitaries and VIPs.
Prior to joining the Expo 2020 team, Manal was Group CEO at Falcon and Associates where she worked with both the public and private sectors to enhance Dubai’s positioning on the world stage. At Falcon, she led the marketing and communications efforts for the UAE’s successful bid to host Expo 2020. Her role included directing events, international and regional engagement and facilitating partnerships.
Her international experience includes roles at Gulf International Bank in Bahrain and Bank One in the United States.
Manal holds an MBA from DePaul University with a concentration in Marketing and Change Management and a bachelor’s degree from Purdue University in Organizational Management.
Manal has spoken on panels across the globe on a wide range of topics including business development and outreach initiatives, the role of women in the economy and enabling human capital to achieve its potential in the public and private sectors.