26 - 29 November 2017
11:00 - 19:00 Daily
Dubai World Trade Centre
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Showcase your product trends, technologies and innovations at The Big 5 2017 Live on the show floor to thousands of key buyers in your dedicated product sector.

Live Product Demonstrations Overview

The Live Product Demonstrations at The Big 5 in Dubai is an exciting opportunity for both exhibiting and non-exhibiting companies to gain free market exposure by showcasing their innovative products live during the event at Zabeel Hall 3 .

Offering an interactive display of the most innovative products and technologies, experts live showcase their products and have the opportunity to closely interact with and get immediate feedback from the market.


  •  Effective means to ensure a better understanding of your products to potential buyers
  •  Opportunity to convey the value and advantages of your product
  •  Opportunity to show your product's features in action to a live audience
  •  Enhance your company's visibility


Entries Are Now Open

Applications for the Live Product Demonstrations are open and free for both exhibiting and non-exhibiting companies.

To apply for the Live Product Demonstrations please fill in the online application form by 20th October 2017

Once this has been assessed, a member of The Big 5 team will get in touch to let you know if you have secured a place at this year’s Live Demos.

If you have any difficulties or queries regarding the Live Product Demonstrations please email  MariaKyriazi@dmgeventsme.com.


Application Criteria

To better support your application, please make sure to take into account the following:

  • 20-minute interactive and creative presentation and a 10-minute Q&A
  • No PowerPoint presentations allowed
  • No marketing collateral allowed
  • 1-2 minutes video allowed only to support the presentation
  • The more innovative the better