12 - 15 September 2021

Bringing innovation into construction

As the construction industry is changing rapidly, so are the solutions and technology that surround it and businesses must adapt swiftly in order to remain competitive.

Start-up City is The Big 5’s response to this need and it offers the opportunity to start-ups to showcase their solutions designed to push the  construction sector forward.

Start-ups from 7 countries

2019 saw the participation of 14 start-ups from 7 countries, including the first Greek pavilion supported by Enterprise Greece.

See 2019 start-ups



"If you are a start-up looking for exposure or to test the Middle Eastern markets, you should definitely consider The Big 5 Start-up City. We met high quality customers from across the region and we had an overall great experience with many follow ups."

- Lawrence Rankin, CEO, Nuwvuw




Why exhibit

Validate your product in the market

Build your brand

Generate qualified leads

Network with industry stakeholders & investors

A complete exhibiting package:

  • A fully equipped exhibiting space
  • Online listing on The Big 5 website
  • Marketing support by a team of experts
  • Training for the pitch competition




The Pitch Competition

All exhibiting start-ups can enter the highly regarded Start-up City Pitch Competition, which is an additional opportunity to magnify your brand recognition plus you will stand a chance to win $25,000 ($5,000 in cash and $20,000 in marketing promotion).

Included in the competition:

  • A pitch training with an expert to prep you for the competition.
  • 3 minutes to pitch your product, followed by 3 additional minutes of Q&A
  • Expert judging panel
  • Amplified visibility
  • Winning prize of $25,000 ($5,000 in cash and $20,000 in marketing promotion)


CASE STUDY: How TENDERD closed deals over USD 30,000 at Start-up City 2019


TENDERD is a heavy equipment rental marketplace for Middle East and North Africa. By exhibiting at The Big 5, TENDERD was able to meet the right people, gain brand recognition and tailor their services to the market needs.

"Throughout the four days of exhibiting at Start-up City at The Big 5, we met many potential clients & partners"

- Chong Siong, VP Growth, TENDERD

Start-up City Pitch Competition Judges

Aref Boualwan
Senior Manager Digital Transformation & Strategy

Cinar Kurra
Chief Executive Officer
Catalyst - A Masdar-BP Initiative

Imad Itani
Innovation Manager

Kavya Agarwal
Investment Associate

Mohamad Sabouneh
Operations Executive

Ned Jaroudi
Startup Business Development Lead
Amazon Web Services

Robyn Brazzil



Start-up City Partners

Community Partner

Ecosystem Partner

Ecosystem Partner



Ecosystem Partner