26 - 29 November 2018 | 11:00 - 19:00 DUBAI WORLD TRADE CENTRE

Live Innovation Zone


Showcase Innovation in Action


About the Zone

At the Live Innovation Zone interactive demonstrations, featuring some of the newest and most innovative products available, it will be running during The Big 5 and will be presented in real time in front of a live audience.

At a dedicated, branded area in a prime location in Za’abeel Hall 6 is where the theatre will be located to host the latest innovations.

Innovation and Interactiveness are at the core of this feature.

Alongside the live demonstrations at the Live Innovation Zone, a Permanent Display of the show’s most innovative or newest products will offer visitors a glimpse of what is shaking up the construction industry and help them find their way to your stand.

If your product is innovative or new, one way or another, the Live Innovation Zone will give you additional, free-of-charge exposure at the show in this prime location.


What does that mean for you?

  • Increase your brand awareness
  • Increase your product’s visibility throughout the show
  • Increase the number of visitors at your stand


What do you need to do?

  • Complete the application form by 10th October 2018
  • Follow the guidelines for a successful application!
  • Be prepared to engage in an interactive and comprehensive way in front of a live audience
  • All shortlisted applications will be featured in the Permanent Display – no need to reapply
  • Get in touch with us – we want to hear from you!

We are always here to help. For any additional queries please contact: mariakyriazi@dmgevents.com