Showcase Innovation in Action
About the Zone
At the Live Innovation Zone interactive demonstrations, featuring some of the newest and most innovative products available, it will be running during The Big 5 and will be presented in real time in front of a live audience.
At a dedicated, branded area in a prime location in Za’abeel Hall 6 is where the theatre will be located to host the latest innovations.
Innovation and Interactiveness are at the core of this feature.
Alongside the live demonstrations at the Live Innovation Zone, a Permanent Display of the show’s most innovative or newest products will offer visitors a glimpse of what is shaking up the construction industry and help them find their way to your stand.
If your product is innovative or new, one way or another, the Live Innovation Zone will give you additional, free-of-charge exposure at the show in this prime location.
What does that mean for you?
What do you need to do?
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